Skip to main content

Facebook Begins Its Quest To Replace Reality

occulus rift

Now, logging onto Facebook means looking at photos of a friend’s birthday party. With Facebook’s latest acquisition, it soon might mean joining the party itself. Or at least feeling as if you’re doing so.

Imagine you slip on a pair of goggles, fire up Facebook and immediately have the sense you’re stepping into someone’s home. When you turn your head left, you see your friend's living room and a half-dozen people leaning against his couch. Take a few steps forward and you’re staring at champagne glasses in the kitchen, listening to Daft Punk pound over the din of cocktail party chatter. At the end of the night, your skin tingles with pleasure as you enjoy a passionate kiss with your date. Yet back in the real world, there's still no one around you.

It may sound futuristic, but Facebook’s new deal signals nothing short of Steven Spielberg-level ambitions. With its acquisition of virtual-reality headset creator Oculus VR, Facebook suggests that it hopes to make reality obsolete -- that the social network is looking ahead to a future in which face-to-face communication is indistinguishable from Facebook-to-Facebook communication.

Facebook announced Tuesday that it would pay $2 billion for Oculus VR, a two-year-old, Irvine, Calif.-based company that has developed a virtual-reality headset meant to give video game players the most realistic possible experience of digital worlds. Slipping on the Oculus Rift headset “provides a truly immersive experience that allows you to step inside your favorite game and explore new worlds like never before,” wrote Engadget in a recent review.

While Facebook CEO Mark Zuckerberg said the first step will be to help Oculus VR develop as a platform, his ambitions for the technology extend far beyond that to mimicking real-life experiences -- from giving people the impression they’re looking at chalkboards in a classroom to simulating the sense they're in a thundering stadium at a live sports event.

“After games, we're going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face -- just by putting on goggles in your home,” wrote Zuckerberg in a post on Facebook. “This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.”

Zuckerberg already sees the simulacrum universe created by Oculus VR as a convincing stand-in for real-world interactions.

“The incredible thing about the technology is that you feel like you're actually present in another place with other people,” he wrote. “People who try it say it's different from anything they've ever experienced in their lives.”

Of course there also has to be gold in them virtual hills to warrant Oculus VR's 10-figure price tag. Oculus could make money for Facebook through the sale of its headset and Rift-specific games. But a more natural route for Facebook, which has never produced its own hardware, would be to sell ads in its lifelike world. Picture Budweiser cans -- paid for by the beer maker -- popping up in your virtual party. Or sponsored Pottery Barn furniture replacing your friends' retro chaise. At the very least brands like Zara or Hyatt might create immersive worlds for Rift-wearers to explore.

Though the Oculus acquisition came as a surprise to many, it’s not so far in a sense from Zuckerberg’s original vision of his social network: Facebook began on college campuses as an online abstraction of offline relationships. People connected with friends and classmates, not strangers. They used real names, not pseudonyms.

With virtual reality and the Oculus Rift, Facebook is continuing the push to move the "real" world onto the Internet. And there's no telling where that stops. Instead of mirroring our offline interactions, Facebook's next move could be to replace them entirely.
-->

Comments

Popular posts from this blog

DO YOU WANT TO BECOME A MASON IN NIGERIA

 After all i have said about this fraternity if you are still interested in becoming a mason there are just simply ways in which you can do that, but inspite of my post i am neither encouraging nor discouraging you all i am doing is just to let you know more about this frat and there's more to come about those who have joined, the so called stars like jay-z, kanye west etc i guess its just 7 simple ways to join and off you go  Are there things you want to accomplish in your life? Are there ways you want to enrich yourself? Do you enjoy being with people you like and respect? As a Freemason, you’ll find friendship and fraternity. You’ll develop life skills like self-confidence, leadership, and effective communication. You’ll learn to work as part of a team  and to better yourself as you help others. Think about taking the first step into becoming a Mason. It is widely thought that one must be invited to become a Freemason or that Freemasonry is so exclusive as to be beyond the

Soon You Won't Have To Type In Your Credit Card Number On Your iPhone

Apple plans to make online shopping a little easier this fall. iOS8, the new iPhone operating system that's coming out later this year,  will let you scan your credit card when buying something in Safari . Instead of typing in numbers, you'll be able to hold up your card and have the iPhone automatically recognize the numbers and punch them in for you. Here's what it will look like, with photos courtesy of 9to5 Mac: Apple debuted both the new iPhone and Mac operating systems in San Francisco on Monday. Though you can't get the updates until this fall, a few developers already have access -- and the credit card feature is just one of several changes that are coming to your phone and computer. The company also has plans to make texting easier, and might be changing the font on the Mac for the first time ever. Some apps  like Uber  already use similar technology to the new card-scanning option, allowing you to hold your credit card up to your phone and get the

Microsoft Is About To Leave One-Third Of All Computers Vulnerable To Hacking

Hundreds of millions of computers running everything from ATMs to the power grid will be vulnerable to hacking next month when Microsoft stops supporting its old Windows XP operating system. Hackers have been holding onto flaws in Windows XP and waiting to exploit them until after the software giant stops issuing security updates on April 8, experts say. Adam Meyers, vice president of intelligence at Crowdstrike, a cybersecurity firm, said it was “fairly dangerous” to continue using the 12-year-old operating system because after the deadline “victims can’t defend themselves.” “I certainly wouldn't run Windows XP after the 8th," Meyers said in an interview. Microsoft announced six years ago it will no longer provide security patches or technical support for the out-of-date software. Yet about  one-third of computers  around the world -- or about 500 million PCs -- still run Windows XP. On Microsoft’s website , a clock ticks down to next month’s Windows deadline an