To global search giant, Google, Africa is the next Internet hotspot. Globally, there are 94 domains registered per 10 000 users. However, in Africa, there is only one domain per 10 000 users. As such, there is tremendous potential for growth on the continent in the web space. Through its Africa programs focused on getting more Africans online, the company is betting that by developing an accessible, vibrant and self sufficient Internet ecosystem on the continent many more Africans would come online. Key among its strategies to develop the continent’s Internet ecosystem is to increase the amount of local African content online. “If you want to be successful you have to do a good job at localising content,” said Nelson Mattos, Google’s VP of Development for Europe, Middle East and Africa (EMEA) at a Google event in South Africa. To do this effectively, the company has launched initiatives such as the Get African Business Online (GABO) initiative last year as a pilot to a select number
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