- Getty Images This weekend marks a new beginning for BlackBerry Messenger (popularly known as BBM) as it becomes available on iPhones and Android smartphones. With an addressable market of a billion users, BBM has the possibility of becoming much bigger than it could have ever been were it to be stuck with BlackBerry smartphones, sales of which have fallen so rapidly that the company is investigating “strategic options” (read going private or a sale). With just 60 million BBM users and increased competition from services like WhatsApp, WeChat, Line and others, can BBM still be relevant? A few things I hear regularly from existing BlackBerry users is how their BBM contacts have shifted to WhatsApp and how most of the conversations have moved on from BBM. Then there are also some users who keep a BlackBerry just because of BBM. “I cannot wait for BBM to come to Android. I want to move from BlackBerry but cannot do that right now,” a journalist friend who works for a newswir
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