BlackBerry updates BBM on Android and iPhone

BlackBerry has updated the BlackBerry Messenger (BBM) application for Android devices and iPhones with additional support.

Shortly after the troubled rollout of the BBM platform for non-BlackBerry devices, the company is moving to build users engagement to the platform in a competitive market.

The Canadian-based company announced support for the iPod and iPad.

The update also allows for Android users to improve filtering of contacts and addresses high battery consumption for some users.

BlackBerry said that it fixed an issue where iPhone users reported that some contacts disappeared from the chat application.

BBM users on non-BlackBerry platforms can also share their PIN with an improved Share PIN option.

The company is determined to reclaim a larger share of the smartphone market it once dominated and on Wednesday, CEO John S Chen explained the strategy.

"We have begun moving the company to embrace a multi-platform, BYOD world by adopting a new mobility management platform and a new device strategy. We are also leveraging our tremendous assets, including BBM, our network and QNX. While we are proud of these accomplishments, we know there is more work to be done."

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