iPhone 5S needs leading-edge innovation to stand out from cheaper, near-equal Androids, analysts said Computerworld - Apple's unveiling of its iPhone 5S is expected Sept. 10, just six days after Samsung's launch in Germany of its next Galaxy gadget, probably a Note III smartphone-tablet. While the two products aren't directly comparable, the timing of the two announcements is another reminder of the intense rivalry between Apple and Samsung. The South Korean device maker is clearly putting pressure on Apple to produce exciting new products at each launch and to differentiate iPhones from a wide range of Android phones made by Samsung and others, analysts said. "Even though the [new Samsung and Apple] phones aren't directly comparable, Samsung's launch timing was designed to steal attention away from Apple's new iPhones," said Patrick Moorhead, an analyst at Moor Insights & Strategy. "Samsung didn't want to give Apple an unencumbered
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